Tutoring and education
Tutoring and education: parents, not clicks.
Nobody buys a curriculum. Parents buy a person they trust with their child, so the ads have to show the teacher and the result.
The situation
Two education businesses serving immigrant families wanted enrolment enquiries from parents in Canada, the US and the UK.
What we built
- Video-led awareness campaigns aimed at parents of school-age children.
- A landing page and enquiry form that sends every enquiry to the school's own sheet.
- An alert within minutes of every enquiry, so none sits unread.
What it produced
16parent enquiries
$10.32per enquiry on the first campaign
9enquiries in one week
What it taught us
All nine enquiries in one launch week came from a single ad, the short video. The two talking-head videos brought none, so the next round is built around what worked.
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Read →Thirty days. Your numbers.
You will know inside a month whether this works for your business, with the results in front of you.
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